Purely Athletics
Purely Athletics
Purely Athletics
Challenge
An athletic mindset, brought online
Purely Athletics makes supplements for athletes, built on carefully refined formulas and a simple rule: include only what's essential and what genuinely works. As it prepared to launch, the brand entrusted Hyper Effekt with building its Shopify store.
We ran discovery workshops and handled theme implementation and store configuration. The store's visual design was created by Studio Podpunkt with our ongoing support, bringing together the expertise of both teams in one cohesive process.
Challenge
An athletic mindset, brought online
Purely Athletics makes supplements for athletes, built on carefully refined formulas and a simple rule: include only what's essential and what genuinely works. As it prepared to launch, the brand entrusted Hyper Effekt with building its Shopify store.
We ran discovery workshops and handled theme implementation and store configuration. The store's visual design was created by Studio Podpunkt with our ongoing support, bringing together the expertise of both teams in one cohesive process.
Challenge
An athletic mindset, brought online
Purely Athletics makes supplements for athletes, built on carefully refined formulas and a simple rule: include only what's essential and what genuinely works. As it prepared to launch, the brand entrusted Hyper Effekt with building its Shopify store.
We ran discovery workshops and handled theme implementation and store configuration. The store's visual design was created by Studio Podpunkt with our ongoing support, bringing together the expertise of both teams in one cohesive process.
Solution
No compromises, down to the detail
Purely Athletics' uncompromising approach called for an equally polished store. We built a distinctive, fast and clean theme whose performance mirrors the brand's character, while also supporting a goal that mattered from the start: building a community.
To that end, we created "Lifestyle" pages with ebooks on the fundamentals of a healthy lifestyle, along with the "Purely Athletics Club", which gathers engaged followers around shared values and deepens their connection with the brand.
Solution
No compromises, down to the detail
Purely Athletics' uncompromising approach called for an equally polished store. We built a distinctive, fast and clean theme whose performance mirrors the brand's character, while also supporting a goal that mattered from the start: building a community.
To that end, we created "Lifestyle" pages with ebooks on the fundamentals of a healthy lifestyle, along with the "Purely Athletics Club", which gathers engaged followers around shared values and deepens their connection with the brand.
Solution
No compromises, down to the detail
Purely Athletics' uncompromising approach called for an equally polished store. We built a distinctive, fast and clean theme whose performance mirrors the brand's character, while also supporting a goal that mattered from the start: building a community.
To that end, we created "Lifestyle" pages with ebooks on the fundamentals of a healthy lifestyle, along with the "Purely Athletics Club", which gathers engaged followers around shared values and deepens their connection with the brand.
Solution
Rituals turned into subscriptions
Subscription sales were a priority for Purely Athletics from the very start. The brand's supplements are part of customers' everyday routine, and recurring deliveries fit naturally into that repeating rhythm.
We implemented a subscription flow in Juo Subscriptions, where each renewal is rewarded with a gift. This makes loyal customers feel valued and helps the brand reduce churn.
Solution
Rituals turned into subscriptions
Subscription sales were a priority for Purely Athletics from the very start. The brand's supplements are part of customers' everyday routine, and recurring deliveries fit naturally into that repeating rhythm.
We implemented a subscription flow in Juo Subscriptions, where each renewal is rewarded with a gift. This makes loyal customers feel valued and helps the brand reduce churn.
Solution
Rituals turned into subscriptions
Subscription sales were a priority for Purely Athletics from the very start. The brand's supplements are part of customers' everyday routine, and recurring deliveries fit naturally into that repeating rhythm.
We implemented a subscription flow in Juo Subscriptions, where each renewal is rewarded with a gift. This makes loyal customers feel valued and helps the brand reduce churn.
Result
A launch with momentum
The new store gave Purely Athletics a strong start and consistently captured the brand's identity. From day one, customers got more than convenient shopping. They found a space where they could feel part of an athletic community.
The brand launched with a platform ready to grow, and the subscription model has generated recurring revenue from the very first day. That lets the team focus on what matters most – improving their products and nurturing the relationship with the community forming around Purely Athletics.
Result
A launch with momentum
The new store gave Purely Athletics a strong start and consistently captured the brand's identity. From day one, customers got more than convenient shopping. They found a space where they could feel part of an athletic community.
The brand launched with a platform ready to grow, and the subscription model has generated recurring revenue from the very first day. That lets the team focus on what matters most – improving their products and nurturing the relationship with the community forming around Purely Athletics.
Result
A launch with momentum
The new store gave Purely Athletics a strong start and consistently captured the brand's identity. From day one, customers got more than convenient shopping. They found a space where they could feel part of an athletic community.
The brand launched with a platform ready to grow, and the subscription model has generated recurring revenue from the very first day. That lets the team focus on what matters most – improving their products and nurturing the relationship with the community forming around Purely Athletics.
Project details
Industry
Health & Beauty
New Build