Introduction

This Privacy Policy applies to users of our website at: https://hypereffekt.com

This document describes how we collect, use, store, and protect your personal data when you use our website and contact form.

We take the security of your data seriously and make every effort to uphold your rights. We process personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (the General Data Protection Regulation, hereinafter: GDPR).

Data Controller and Contact Details

The Data Controller is Hyper Effekt Sp. z o.o., registered in Poznan (61-737), ul. 27 Grudnia 5/5A, entered in the Register of Entrepreneurs of the National Court Register maintained by the District Court Poznan – Nowe Miasto i Wilda in Poznan, 8th Commercial Division, KRS no. 1118008, NIP: 7831908473, REGON: 529220060, e-mail: hello@hypereffekt.com (hereinafter: the Controller).

For any matters relating to the processing of your personal data, please contact the Controller using the details above.

Legal Basis and Purposes of Processing

In connection with the operation of our website, we process personal data for various purposes depending on how you use the site and interact with us, in particular:

• contact data – when you use the contact form on our website at the "Contact" page (https://hypereffekt.com/en/contact/) we may ask you to provide certain personal data such as your name, e-mail address, or telephone number. This information is collected in order to respond to your enquiries. Providing this data is voluntary but necessary to establish contact with the Controller. Failure to provide it may prevent us from getting back to you. Processing your data for this purpose constitutes our legitimate interest (Art. 6(1)(f) GDPR);

• marketing communications – the same data may be processed if you have given your consent to receive marketing information from us. We may use your personal data, such as your e-mail address or telephone number, to send you information about our services, promotions, and updates. You may withdraw your consent at any time by contacting us. The legal basis for this processing is your consent (Art. 6(1)(a) GDPR);

• technical data – when you visit our website, our servers may automatically collect technical information such as your IP address, browser type, operating system, and information about your activity on the site. This data is anonymous and used solely for statistical purposes, trend analysis, and service improvement. Processing this data constitutes our legitimate interest (Art. 6(1)(f) GDPR);

• cookies – our website may use cookies to improve our services and personalise content to your preferences. Detailed information about cookies is set out in the Cookie Policy section below. The legal basis for processing this data is our legitimate interest (Art. 6(1)(f) GDPR).

Right to Withdraw Consent

You may withdraw your consent to the processing of your personal data at any time by contacting us. Please note that withdrawing consent may limit or prevent your use of the website or your ability to contact us.

Your Rights under the GDPR

In connection with our processing of your personal data, you have the right to:

• access your personal data, including obtaining a copy of it (Art. 15 GDPR or, where applicable, Art. 13(1)(f) GDPR),

• rectification of your personal data (Art. 16 GDPR),

• erasure of your personal data (Art. 17 GDPR),

• restriction of processing of your personal data (Art. 18 GDPR),

• portability of your personal data (Art. 20 GDPR), and also:

• object at any time, on grounds relating to your particular situation, to processing of your personal data based on Art. 6(1)(f) GDPR (i.e. our legitimate interests) (Art. 21(1) GDPR).

If you believe your data is being processed unlawfully, please contact us immediately and we will investigate the matter without delay. You also have the right to lodge a complaint with the President of the Personal Data Protection Office (UODO) or with the supervisory authority in your country of residence.

Recipients of Your Personal Data

Your personal data may be shared with public authorities or other entities authorised by law. We also work with certain third-party service providers to operate our business. Your data may therefore be transferred to providers of hosting, consulting, marketing, or legal services. In addition, in connection with the use of our website, we may transfer your personal data to Google Ireland Limited, which has access to data processed in connection with website statistics and the display of advertisements via Google Search.

Data Retention

We take every effort to retain your personal data only for as long as it is necessary for the purposes for which it was collected. Specifically:

• if you have visited our website, we process your personal data for the duration of your visit and for up to one year thereafter;

• if you have contacted us via the contact form or by other means, we process your personal data for the duration of the correspondence and for one year after it concludes, after which we delete the data obtained in this way;

• if you have given consent to receive marketing communications, we retain your personal data for as long as necessary to fulfil those purposes, unless applicable law requires a longer retention period.

International Data Transfers

We do not transfer personal data to third countries or international organisations within the meaning of the GDPR. Should such a transfer become absolutely necessary, it will be carried out in accordance with Chapter V of the GDPR.

Remarketing and Profiling

We use remarketing tools and profiling for marketing purposes on our website. Remarketing involves displaying personalised advertisements to people who have previously visited our website while they browse other sites. For this purpose we use tools provided by Google LLC (Google Ads, Google Analytics) and Meta Platforms Ireland Limited (Meta Ads). These tools may process data about your activity on our website to build interest profiles and serve targeted advertisements.

The legal basis for processing data for remarketing and profiling purposes is your consent given by accepting cookies (Art. 6(1)(a) GDPR). You may withdraw your consent at any time via your browser settings or the opt-out tools provided by individual vendors (e.g. Google Ads Settings, Meta Ad Preferences).

Cookie Policy

This website uses cookies.

Cookies are small text files stored on your device that enable you to use the features of the website. Cookies typically contain the name of the website they originate from, a storage duration, and a unique identifier.

Cookies are placed on your device by the website operator.

We use cookies for the following purposes:

• Analytics – we and third-party services use cookies to collect and process statistical data such as visit statistics, device statistics, and user behaviour. This data is used to analyse and improve the website.

• Multimedia content – we and third-party services use cookies to deliver multimedia content to users.

• Social media – we and third-party services use cookies to support social media integrations.

• Tag management – we use Google Tag Manager (GTM) to manage analytics and marketing scripts and tags on the website. GTM may automatically load other tracking tools once you have given your consent to the use of cookies.

We work with the following third-party services that may place cookies on your device:

• Google Analytics

• Meta Ads

• Google Ads

• YouTube Ads

• LinkedIn Ads

• Google Tag Manager

We use two main types of cookies: session cookies and persistent cookies. Session cookies are temporary files stored on your device until you log out, leave the website, or close your browser. Persistent cookies remain on your device for the period specified in the cookie parameters, or until you delete them.

Your browser will typically allow cookies by default. You can change these settings at any time. You can also delete or block cookies automatically. For more information, please refer to your browser's help documentation.

Restricting the use of cookies may affect certain features available on the website.

Cookies placed on your device may also be used by our partners, in particular: Google (Google Inc., USA) and Facebook (Meta Platforms Inc., USA).