Gabriella
Gabriella
Gabriella
Polish knitwear brand where 30 years of craft meets modern fashion.
Industry
Fashion & Apparel
Platform Migration
Challenge
A fresh take on knitting tradition
Gabriella specializes in tights, lingerie and apparel, combining a long-standing manufacturing tradition with contemporary fashion. As the company grew and its product range expanded, the Atom Store platform became increasingly difficult to manage day to day. Its look and feel also no longer reflected the direction of the brand. This led Gabriella to partner with Hyper Effekt.
We began with discovery workshops, then designed and developed the new store while helping Gabriella migrate its data to Shopify Plus. As a result, the company gained a platform tailored to the Polish market and ready for future international expansion.
Challenge
A fresh take on knitting tradition
Gabriella specializes in tights, lingerie and apparel, combining a long-standing manufacturing tradition with contemporary fashion. As the company grew and its product range expanded, the Atom Store platform became increasingly difficult to manage day to day. Its look and feel also no longer reflected the direction of the brand. This led Gabriella to partner with Hyper Effekt.
We began with discovery workshops, then designed and developed the new store while helping Gabriella migrate its data to Shopify Plus. As a result, the company gained a platform tailored to the Polish market and ready for future international expansion.
Challenge
A fresh take on knitting tradition
Gabriella specializes in tights, lingerie and apparel, combining a long-standing manufacturing tradition with contemporary fashion. As the company grew and its product range expanded, the Atom Store platform became increasingly difficult to manage day to day. Its look and feel also no longer reflected the direction of the brand. This led Gabriella to partner with Hyper Effekt.
We began with discovery workshops, then designed and developed the new store while helping Gabriella migrate its data to Shopify Plus. As a result, the company gained a platform tailored to the Polish market and ready for future international expansion.
Solution
Truly made-to-measure storefront
The new store had to capture Gabriella’s fashion identity without sacrificing speed or usability. We brought campaign, editorial and product photography together to help customers move naturally from inspiration to the right product.
Large-format images, clear typography and a well-organized layout put the collections front and center without making the extensive catalog harder to navigate.
Solution
Truly made-to-measure storefront
The new store had to capture Gabriella’s fashion identity without sacrificing speed or usability. We brought campaign, editorial and product photography together to help customers move naturally from inspiration to the right product.
Large-format images, clear typography and a well-organized layout put the collections front and center without making the extensive catalog harder to navigate.
Solution
Truly made-to-measure storefront
The new store had to capture Gabriella’s fashion identity without sacrificing speed or usability. We brought campaign, editorial and product photography together to help customers move naturally from inspiration to the right product.
Large-format images, clear typography and a well-organized layout put the collections front and center without making the extensive catalog harder to navigate.
Solution
From product grid to lookbook
Gabriella’s catalog spans many styles, colors and sizes. On collection pages, individual product variants sit alongside campaign and promotional imagery. This makes the range more engaging to browse and helps customers compare their options more quickly.
We also connected multiple size guides to Gabriella’s internal PIM system. Customers see the right sizing information for each product, while Gabriella’s team can manage it all in one place.
Solution
From product grid to lookbook
Gabriella’s catalog spans many styles, colors and sizes. On collection pages, individual product variants sit alongside campaign and promotional imagery. This makes the range more engaging to browse and helps customers compare their options more quickly.
We also connected multiple size guides to Gabriella’s internal PIM system. Customers see the right sizing information for each product, while Gabriella’s team can manage it all in one place.
Solution
From product grid to lookbook
Gabriella’s catalog spans many styles, colors and sizes. On collection pages, individual product variants sit alongside campaign and promotional imagery. This makes the range more engaging to browse and helps customers compare their options more quickly.
We also connected multiple size guides to Gabriella’s internal PIM system. Customers see the right sizing information for each product, while Gabriella’s team can manage it all in one place.
Result
Easier shopping, simpler management
After the migration, customers can navigate the store more easily and browse the extensive catalog faster. Clear navigation and a more intuitive collection structure help them compare styles, colors and sizes, while campaign imagery and stronger product presentation better reflect Gabriella’s fashion identity.
Shopify Plus makes everyday store management easier for the team and removes many of the constraints of the previous system. Gabriella now has a platform ready to support further growth in Poland and international expansion.
Result
Easier shopping, simpler management
After the migration, customers can navigate the store more easily and browse the extensive catalog faster. Clear navigation and a more intuitive collection structure help them compare styles, colors and sizes, while campaign imagery and stronger product presentation better reflect Gabriella’s fashion identity.
Shopify Plus makes everyday store management easier for the team and removes many of the constraints of the previous system. Gabriella now has a platform ready to support further growth in Poland and international expansion.
Result
Easier shopping, simpler management
After the migration, customers can navigate the store more easily and browse the extensive catalog faster. Clear navigation and a more intuitive collection structure help them compare styles, colors and sizes, while campaign imagery and stronger product presentation better reflect Gabriella’s fashion identity.
Shopify Plus makes everyday store management easier for the team and removes many of the constraints of the previous system. Gabriella now has a platform ready to support further growth in Poland and international expansion.
Planning a Shopify migration or further growth for your store? Let’s find the best solution together.