trueTM men skin care

Shopify Replatforming – Case Study

A complete transformation of a premium men’s skincare brand — from an outdated WooCommerce store to a revenue-generating Shopify eCommerce experience.

Discovery call

About the brand

Premium skincare for men

True is a Polish premium brand offering high-quality skincare products designed specifically for men.

Their products address real needs, focusing on effectiveness and a modern, confident brand image.

The challenge

An outdated store limiting growth

Their previous WooCommerce store did not reflect the quality or ambition of the brand.

The site felt outdated, difficult to navigate, lacked a cohesive design, review system, and subscription functionality — all factors that negatively impacted conversions and overall brand perception.

Our approach

A comprehensive migration and rebuild process

I. Discovery workshops

We began by deeply understanding the brand, user needs, and business goals.

II. Theme selection and brand alignment

We selected and customized a premium Shopify theme fully aligned with the new brand direction.

III. New UX and visual design

We redesigned the customer journey, focusing on product presentation, mobile responsiveness, and overall usability.

IV. Subscriptions and customer retention

We implemented subscriptions (using Jua), enhancing loyalty and customer lifetime value.

V. Review system and social proof

We built a robust review system (JudgeMe), reactivated past customer feedback, and strengthened brand credibility.

VI. Data migration and integrations

We migrated data (via Matrixify), integrated ERP (BaseLinker), and set up MailerLite for automated marketing.

Join the best DTC brands

From modern health and beauty brands to lifestyle leaders — Hyper Effekt helps ambitious DTC brands build Shopify stores ready to scale globally.

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Results

A renewed brand and business growth

The new True store became a modern, high-converting platform fully reflecting the brand’s values. The results speak for themselves.

Doubled conversion rate

The new Shopify store achieved a 100% increase in conversion rate, significantly boosting revenue.

Higher average order value

Average order value increased from 150 PLN to 250 PLN, thanks to better product presentation and more confident purchasing decisions.

Increased trust and loyalty

Verified reviews, a cohesive brand image, and a seamless shopping experience strengthened customer relationships.

“Thank you for your work and support at every stage of this adventure.”

Maciej Adamaszek, CEO, True Men Skin Care

FAQ

Frequently Asked Questions (FAQ)

Considering a Shopify replatforming or redesign? Here’s what you should know:

A strategic transformation better aligns your store with your brand strategy, strengthens perception, and optimizes the conversion journey in ways small updates cannot achieve.

Brands often see higher conversion rates, increased average order value, a stronger brand image, and greater customer loyalty.

Timelines vary depending on complexity, but after the discovery phase, it usually takes 2 to 4 months.

No. We ensure a smooth implementation, minimal downtime, and complete data security.

Yes. We provide continuous support, optimization, growth, and strategic consulting so your store evolves alongside your brand.