Your KAYA
Your KAYA
Your KAYA
Challenge
Everyday care without friction
Your KAYA is a brand offering menstrual products and skincare, widely recognized for its natural approach to period care. As the business grew, the Shopify store became increasingly complex, leading the team to reach out to Hyper Effekt.
An in-depth audit revealed critical pain points in subscription management. This led the brand to entrust us with technical development and UX improvements through an ongoing retainer.
Challenge
Everyday care without friction
Your KAYA is a brand offering menstrual products and skincare, widely recognized for its natural approach to period care. As the business grew, the Shopify store became increasingly complex, leading the team to reach out to Hyper Effekt.
An in-depth audit revealed critical pain points in subscription management. This led the brand to entrust us with technical development and UX improvements through an ongoing retainer.
Challenge
Everyday care without friction
Your KAYA is a brand offering menstrual products and skincare, widely recognized for its natural approach to period care. As the business grew, the Shopify store became increasingly complex, leading the team to reach out to Hyper Effekt.
An in-depth audit revealed critical pain points in subscription management. This led the brand to entrust us with technical development and UX improvements through an ongoing retainer.
Solution
Clearer subscription experience
Subscriptions drive Your KAYA's direct-to-consumer sales. We rebuilt key customer journeys and restructured how customer data was organized to make the subscription system more intuitive and easier to navigate.
Our work included customizing the Recharge Subscriptions customer portal and integrating it with InPost parcel lockers, which aren't natively supported by the platform. This gave customers more control over their subscriptions and reduced the volume of support requests around subscription management.
Solution
Clearer subscription experience
Subscriptions drive Your KAYA's direct-to-consumer sales. We rebuilt key customer journeys and restructured how customer data was organized to make the subscription system more intuitive and easier to navigate.
Our work included customizing the Recharge Subscriptions customer portal and integrating it with InPost parcel lockers, which aren't natively supported by the platform. This gave customers more control over their subscriptions and reduced the volume of support requests around subscription management.
Solution
Clearer subscription experience
Subscriptions drive Your KAYA's direct-to-consumer sales. We rebuilt key customer journeys and restructured how customer data was organized to make the subscription system more intuitive and easier to navigate.
Our work included customizing the Recharge Subscriptions customer portal and integrating it with InPost parcel lockers, which aren't natively supported by the platform. This gave customers more control over their subscriptions and reduced the volume of support requests around subscription management.
Solution
Simplified store architecture
Beyond subscription issues, the underlying technical setup was generating errors and blocking new feature rollouts. We streamlined page loading times and cut down the tech stack, which improved overall performance and brought down running costs.
Solution
Simplified store architecture
Beyond subscription issues, the underlying technical setup was generating errors and blocking new feature rollouts. We streamlined page loading times and cut down the tech stack, which improved overall performance and brought down running costs.
Solution
Simplified store architecture
Beyond subscription issues, the underlying technical setup was generating errors and blocking new feature rollouts. We streamlined page loading times and cut down the tech stack, which improved overall performance and brought down running costs.
Result
Removing barriers to scale
A refined subscription system created a better experience for returning customers, the core of Your KAYA's community. Managing recurring orders became straightforward, which translated into happier customers, stronger sales and less pressure on the support team.
Cleaning up the technical foundation cut unnecessary costs and made day-to-day maintenance of the DTC channel far more manageable, giving Your KAYA a reliable foundation to build on.
Result
Removing barriers to scale
A refined subscription system created a better experience for returning customers, the core of Your KAYA's community. Managing recurring orders became straightforward, which translated into happier customers, stronger sales and less pressure on the support team.
Cleaning up the technical foundation cut unnecessary costs and made day-to-day maintenance of the DTC channel far more manageable, giving Your KAYA a reliable foundation to build on.
Result
Removing barriers to scale
A refined subscription system created a better experience for returning customers, the core of Your KAYA's community. Managing recurring orders became straightforward, which translated into happier customers, stronger sales and less pressure on the support team.
Cleaning up the technical foundation cut unnecessary costs and made day-to-day maintenance of the DTC channel far more manageable, giving Your KAYA a reliable foundation to build on.
Project details
Industry
Health & Beauty
Store Extension