Underhance
Underhance
Underhance
Challenge
In shape for global growth
Underhance is a fast-growing shapewear brand offering curve boosters, hip enhancers and padded shapewear solutions. As the store became outdated, the team worked with Hyper Effekt to rebuild the experience and prepare for international growth.
Discovery workshops defined the scope early on. Our work covered theme design and development alongside cleaning up the technical foundation, working as their partner throughout.
Challenge
In shape for global growth
Underhance is a fast-growing shapewear brand offering curve boosters, hip enhancers and padded shapewear solutions. As the store became outdated, the team worked with Hyper Effekt to rebuild the experience and prepare for international growth.
Discovery workshops defined the scope early on. Our work covered theme design and development alongside cleaning up the technical foundation, working as their partner throughout.
Challenge
In shape for global growth
Underhance is a fast-growing shapewear brand offering curve boosters, hip enhancers and padded shapewear solutions. As the store became outdated, the team worked with Hyper Effekt to rebuild the experience and prepare for international growth.
Discovery workshops defined the scope early on. Our work covered theme design and development alongside cleaning up the technical foundation, working as their partner throughout.
Project details
Industry
Fashion & Apparel
Complete Rebuild
Solution
Simplifying complex product choices
Underhance products rely on complex combinations of sizes, padding levels and shaping options. We built a custom variant selection mechanism that unified these variables into a clear and intuitive configuration flow for customers.
This approach reduced confusion on product pages and helped customers understand and select the right option without friction, while keeping the system flexible enough to accommodate future product additions.
Solution
Simplifying complex product choices
Underhance products rely on complex combinations of sizes, padding levels and shaping options. We built a custom variant selection mechanism that unified these variables into a clear and intuitive configuration flow for customers.
This approach reduced confusion on product pages and helped customers understand and select the right option without friction, while keeping the system flexible enough to accommodate future product additions.
Solution
Simplifying complex product choices
Underhance products rely on complex combinations of sizes, padding levels and shaping options. We built a custom variant selection mechanism that unified these variables into a clear and intuitive configuration flow for customers.
This approach reduced confusion on product pages and helped customers understand and select the right option without friction, while keeping the system flexible enough to accommodate future product additions.
Solution
Localized for every market
We added multi-currency support, geolocation logic and full Arabic translation with RTL layout. The store was adapted to work properly for Middle Eastern markets, with correct text direction and adjusted navigation.
All international features run from a single Shopify setup, letting Underhance manage global sales through one system while keeping the experience smooth for each market.
Solution
Localized for every market
We added multi-currency support, geolocation logic and full Arabic translation with RTL layout. The store was adapted to work properly for Middle Eastern markets, with correct text direction and adjusted navigation.
All international features run from a single Shopify setup, letting Underhance manage global sales through one system while keeping the experience smooth for each market.
Solution
Localized for every market
We added multi-currency support, geolocation logic and full Arabic translation with RTL layout. The store was adapted to work properly for Middle Eastern markets, with correct text direction and adjusted navigation.
All international features run from a single Shopify setup, letting Underhance manage global sales through one system while keeping the experience smooth for each market.
Result
Infrastructure ready for global scale
The rebuild brought clear structure to the Underhance store. Product configuration became simpler for customers, while Arabic support and market adjustments enabled the brand to launch in a new region.
The improved architecture lets Underhance expand the product range and enter new markets easily. The brand can expand confidently knowing the platform will handle complexity.
Result
Infrastructure ready for global scale
The rebuild brought clear structure to the Underhance store. Product configuration became simpler for customers, while Arabic support and market adjustments enabled the brand to launch in a new region.
The improved architecture lets Underhance expand the product range and enter new markets easily. The brand can expand confidently knowing the platform will handle complexity.
Result
Infrastructure ready for global scale
The rebuild brought clear structure to the Underhance store. Product configuration became simpler for customers, while Arabic support and market adjustments enabled the brand to launch in a new region.
The improved architecture lets Underhance expand the product range and enter new markets easily. The brand can expand confidently knowing the platform will handle complexity.
Requests
hello@hypereffekt.com
(+48) 690 900 344
Hyper Effekt sp. z o.o.
27 Grudnia 5/5A, 61-737 Poznan, PL
KRS: 0001118008
NIP: 7831908473
Requests
hello@hypereffekt.com
(+48) 690 900 344
Company details
Hyper Effekt sp. z o.o.
27 Grudnia 5/5A, 61-737 Poznan, PL
KRS: 0001118008
NIP: 7831908473
Requests
hello@hypereffekt.com
(+48) 690 900 344
Company details
Hyper Effekt sp. z o.o.
27 Grudnia 5/5A, 61-737 Poznan, PL
KRS: 0001118008
NIP: 7831908473