Florina
Florina
Florina
Challenge
Kitchen classics, reimagined
Florina is a Polish kitchenware brand that has been on the market since the late 1980s, with products that combine functionality, durability and refined design. Its previous store ran on IdoSell, a platform that no longer matched the brand's direction – to rebuild it on Shopify, Florina chose Hyper Effekt.
We began with discovery workshops that helped us understand the brand's goals and set the direction for the work. From there, we handled design, development and configuration, supporting Florina throughout the migration.
Challenge
Kitchen classics, reimagined
Florina is a Polish kitchenware brand that has been on the market since the late 1980s, with products that combine functionality, durability and refined design. Its previous store ran on IdoSell, a platform that no longer matched the brand's direction – to rebuild it on Shopify, Florina chose Hyper Effekt.
We began with discovery workshops that helped us understand the brand's goals and set the direction for the work. From there, we handled design, development and configuration, supporting Florina throughout the migration.
Challenge
Kitchen classics, reimagined
Florina is a Polish kitchenware brand that has been on the market since the late 1980s, with products that combine functionality, durability and refined design. Its previous store ran on IdoSell, a platform that no longer matched the brand's direction – to rebuild it on Shopify, Florina chose Hyper Effekt.
We began with discovery workshops that helped us understand the brand's goals and set the direction for the work. From there, we handled design, development and configuration, supporting Florina throughout the migration.
Solution
Putting the brand first
For the store's new chapter, Florina wanted to put real weight behind building its brand image. Our job was to translate the brand's heritage and product quality into a cohesive online shopping experience.
We gave the site a light, catalogue-like feel with generous use of imagery that highlights the products' aesthetic. Product pages combine the detailed information shoppers need with prompts that encourage customers to build out matching sets, making shopping easier and increasing cart value.
Solution
Putting the brand first
For the store's new chapter, Florina wanted to put real weight behind building its brand image. Our job was to translate the brand's heritage and product quality into a cohesive online shopping experience.
We gave the site a light, catalogue-like feel with generous use of imagery that highlights the products' aesthetic. Product pages combine the detailed information shoppers need with prompts that encourage customers to build out matching sets, making shopping easier and increasing cart value.
Solution
Putting the brand first
For the store's new chapter, Florina wanted to put real weight behind building its brand image. Our job was to translate the brand's heritage and product quality into a cohesive online shopping experience.
We gave the site a light, catalogue-like feel with generous use of imagery that highlights the products' aesthetic. Product pages combine the detailed information shoppers need with prompts that encourage customers to build out matching sets, making shopping easier and increasing cart value.
Solution
Order across a broad catalogue
Florina's wide range spans a large number of categories and products, which called for carefully considered navigation. We implemented a slide-out side menu that accommodates an extensive category structure while keeping it clear, with attention to the aspects that matter for search visibility.
We paid particular attention to filtering. We used metafields to aggregate product information and power the filters, helping customers quickly find the right product within an extensive range.
Solution
Order across a broad catalogue
Florina's wide range spans a large number of categories and products, which called for carefully considered navigation. We implemented a slide-out side menu that accommodates an extensive category structure while keeping it clear, with attention to the aspects that matter for search visibility.
We paid particular attention to filtering. We used metafields to aggregate product information and power the filters, helping customers quickly find the right product within an extensive range.
Solution
Order across a broad catalogue
Florina's wide range spans a large number of categories and products, which called for carefully considered navigation. We implemented a slide-out side menu that accommodates an extensive category structure while keeping it clear, with attention to the aspects that matter for search visibility.
We paid particular attention to filtering. We used metafields to aggregate product information and power the filters, helping customers quickly find the right product within an extensive range.
Result
A foundation for growth online
Rebuilding the store gave Florina a faster, more flexible system that keeps pace with the brand's needs. Clear navigation, polished product pages and convenient filtering came together to create a more transparent and engaging shopping experience.
Florina can now grow its online channel with the same confidence it has brought to retail for years, treating the store as a full part of its business.
Result
A foundation for growth online
Rebuilding the store gave Florina a faster, more flexible system that keeps pace with the brand's needs. Clear navigation, polished product pages and convenient filtering came together to create a more transparent and engaging shopping experience.
Florina can now grow its online channel with the same confidence it has brought to retail for years, treating the store as a full part of its business.
Result
A foundation for growth online
Rebuilding the store gave Florina a faster, more flexible system that keeps pace with the brand's needs. Clear navigation, polished product pages and convenient filtering came together to create a more transparent and engaging shopping experience.
Florina can now grow its online channel with the same confidence it has brought to retail for years, treating the store as a full part of its business.
Project details
Industry
Home & Furniture
Platform Migration