Ed Red
Ed Red
Ed Red
Challenge
Solid foundations for artisan quality
Ed Red is a brand offering handcrafted artisan preserves, known for their restaurant-quality taste. As technical issues became harder to ignore and the store needed new capabilities, the team reached out to Hyper Effekt for help.
A detailed tech audit revealed fundamental architectural issues. As a result, we rebuilt the store from the ground up, covering development, configuration and UX improvements.
Challenge
Solid foundations for artisan quality
Ed Red is a brand offering handcrafted artisan preserves, known for their restaurant-quality taste. As technical issues became harder to ignore and the store needed new capabilities, the team reached out to Hyper Effekt for help.
A detailed tech audit revealed fundamental architectural issues. As a result, we rebuilt the store from the ground up, covering development, configuration and UX improvements.
Challenge
Solid foundations for artisan quality
Ed Red is a brand offering handcrafted artisan preserves, known for their restaurant-quality taste. As technical issues became harder to ignore and the store needed new capabilities, the team reached out to Hyper Effekt for help.
A detailed tech audit revealed fundamental architectural issues. As a result, we rebuilt the store from the ground up, covering development, configuration and UX improvements.
Project details
Industry
Food & Beverage
Complete Rebuild
Solution
Breaking free from limiting architecture
Ed Red's store relied on an external frontend that couldn't scale. We replaced it with a fully Liquid-based custom theme, creating a cleaner foundation that enables deeper customization, better app integration and simpler day-to-day management.
We also removed unnecessary apps that had been compensating for poor architecture. This reduced complexity, improved performance and made store management more intuitive for the internal team.
Solution
Breaking free from limiting architecture
Ed Red's store relied on an external frontend that couldn't scale. We replaced it with a fully Liquid-based custom theme, creating a cleaner foundation that enables deeper customization, better app integration and simpler day-to-day management.
We also removed unnecessary apps that had been compensating for poor architecture. This reduced complexity, improved performance and made store management more intuitive for the internal team.
Solution
Breaking free from limiting architecture
Ed Red's store relied on an external frontend that couldn't scale. We replaced it with a fully Liquid-based custom theme, creating a cleaner foundation that enables deeper customization, better app integration and simpler day-to-day management.
We also removed unnecessary apps that had been compensating for poor architecture. This reduced complexity, improved performance and made store management more intuitive for the internal team.
Solution
Expanding beyond direct-to-consumer
Once the store architecture was rebuilt and the brand was ready to expand, we added a dedicated B2B page and Store Locator. This enabled more effective communication with wholesale partners and retail customers at scale, making it easier to scale beyond the DTC channel.
Solution
Expanding beyond direct-to-consumer
Once the store architecture was rebuilt and the brand was ready to expand, we added a dedicated B2B page and Store Locator. This enabled more effective communication with wholesale partners and retail customers at scale, making it easier to scale beyond the DTC channel.
Solution
Expanding beyond direct-to-consumer
Once the store architecture was rebuilt and the brand was ready to expand, we added a dedicated B2B page and Store Locator. This enabled more effective communication with wholesale partners and retail customers at scale, making it easier to scale beyond the DTC channel.
Result
New features without limitations
The store rebuild removed key barriers that had been limiting Ed Red's growth. A new Liquid-based theme following current Shopify standards lets the internal team manage and evolve the store independently, without outsourcing every change.
A new architecture unlocked the ability to add new functionality to the store. With a stable foundation in place, Ed Red can expand operations without unexpected technical limitations getting in the way.
Result
New features without limitations
The store rebuild removed key barriers that had been limiting Ed Red's growth. A new Liquid-based theme following current Shopify standards lets the internal team manage and evolve the store independently, without outsourcing every change.
A new architecture unlocked the ability to add new functionality to the store. With a stable foundation in place, Ed Red can expand operations without unexpected technical limitations getting in the way.
Result
New features without limitations
The store rebuild removed key barriers that had been limiting Ed Red's growth. A new Liquid-based theme following current Shopify standards lets the internal team manage and evolve the store independently, without outsourcing every change.
A new architecture unlocked the ability to add new functionality to the store. With a stable foundation in place, Ed Red can expand operations without unexpected technical limitations getting in the way.
Requests
hello@hypereffekt.com
(+48) 690 900 344
Hyper Effekt sp. z o.o.
27 Grudnia 5/5A, 61-737 Poznan, PL
KRS: 0001118008
NIP: 7831908473
Requests
hello@hypereffekt.com
(+48) 690 900 344
Company details
Hyper Effekt sp. z o.o.
27 Grudnia 5/5A, 61-737 Poznan, PL
KRS: 0001118008
NIP: 7831908473
Requests
hello@hypereffekt.com
(+48) 690 900 344
Company details
Hyper Effekt sp. z o.o.
27 Grudnia 5/5A, 61-737 Poznan, PL
KRS: 0001118008
NIP: 7831908473