Top 10 Shopify Fashion & Apparel Brands – Subjective Choice
The Pinnacle of Fashion: Top 10 Clothing Stores on Shopify We’ve had the pleasure of witnessing firsthand the…
The Pinnacle of Fashion: Top 10 Clothing Stores on Shopify
We’ve had the pleasure of witnessing firsthand the transformative journey of fashion in the digital space. Through the years, the intersection of pioneering design and innovative technology has shaped a mesmerizing narrative of growth, creativity, and change. Today, let me guide you through ten illustrious clothing and fashion stores on Shopify. It’s worth noting that the brands we’re spotlighting today are subjective choices, selected from our standpoint, representing what we believe encapsulates the essence of modern online fashion. Each of these stores not only exemplifies contemporary fashion at its finest but also showcases the boundless potential of the Shopify platform.
Orla Kiely

Orla Kiely is a gem in the realm of modern design, resonating with vibrant patterns and a unique visual language that speaks of timeless elegance. Powered by Shopify, their online store beautifully showcases the brand’s commitment to both quality and aesthetic charm. Every product, from the iconic stem print bags to the myriad of accessories and homewares, is presented with a clarity and finesse that exemplifies the brand’s essence.
The website’s navigation, streamlined by Shopify’s intuitive interface, ensures a smooth and enjoyable shopping experience. Detailed product descriptions, high-resolution imagery, and customer reviews give online shoppers the confidence to make informed decisions.
Moreover, the seamless integration of payment gateways and the smooth checkout process, courtesy of Shopify, ensures that every customer’s journey, from browsing to purchase, is both secure and hassle-free.
In essence, Orla Kiely’s online store stands as a testament to how a brand can maintain its signature style while leveraging the robust capabilities of the Shopify platform to deliver an exceptional eCommerce experience.
Used apps & widgets: Yotpo Reviews, Klavio, Youtube Loyalty & Refferals
Gymshark

Gymshark has rapidly risen through the ranks to become one of the leading fitness apparel brands in the world, seamlessly merging style with function. Through their Shopify-powered online store, they present an impeccable blend of innovative design, performance-centric wear, and a shopping experience that resonates with their vast community of fitness enthusiasts.
The digital storefront effectively captures the brand’s ethos with a sleek and modern design that aligns with its target audience. High-resolution imagery highlights the precision and detail of each product, while customer reviews and testimonials bolster the brand’s reputation for quality and durability.
What makes Gymshark’s integration with Shopify especially commendable is the brand’s ability to manage high-traffic releases and drops. As a brand that often sees a surge of visitors during new product releases, the robustness of the Shopify platform ensures the website remains resilient, secure, and user-friendly even during peak times.
Features such as intuitive navigation, streamlined checkout, and a responsive design further enhance the shopping experience, making it easy for customers to find, select, and purchase their desired products.
In sum, Gymshark’s digital presence is a masterclass in how to leverage Shopify’s capabilities to its fullest, building a global brand that is both influential and resonant with its community.
Used apps & widgets: Contentful, Algolia
Adanola

Adanola artfully blurs the line between activewear and everyday fashion, offering pieces that are as stylish as they are functional. Their Shopify-driven online storefront embraces simplicity, elegance, and user-centered design, mirroring the brand’s ethos of delivering versatile, modern, and refined clothing.
One of the first things that strikes a visitor is the clean, minimalistic design of the website, making product discovery a delightful experience. Each product is displayed with high-definition imagery, letting customers appreciate the meticulous detailing, fabric quality, and overall design aesthetics. This attention to detail, enabled by Shopify’s versatile platform, ensures that online shoppers receive a tangible sense of the product even before purchasing.
Furthermore, features like easy filtering, size guides, and a seamless checkout process demonstrate the brand’s commitment to providing an optimal shopping experience. Adanola’s use of Shopify also ensures that customers enjoy a secure shopping environment, with integrated payment solutions that cater to a global clientele.
The website’s layout, combined with its mobile responsiveness, ensures that whether a visitor is on a desktop, tablet, or smartphone, the Adanola shopping experience remains consistent and delightful.
In essence, Adanola’s digital footprint, powered by Shopify, exemplifies how a contemporary brand can maintain its distinct identity while offering an effortless and secure online shopping journey to its customers.
Used apps & widgets: Klaviyo, Kaltura, Yotpo Reviews
Gym+Coffee

Gym+Coffee stands as a beacon for those who seek a perfect blend of athletic functionality and casual style. Their ethos, centered around making life richer, is mirrored seamlessly in their Shopify-powered storefront, which emphasizes community, collaboration, and high-quality athleisure wear.
Navigating through the website, one is immediately drawn to the vibrant visuals and lifestyle imagery. This not only showcases the products in various settings but also places them within the narrative of an active, community-driven lifestyle. Each product, from their iconic hoodies to their range of leggings and accessories, is presented with clear, high-resolution images, allowing customers to closely inspect the nuances and quality of the design.
Gym+Coffee’s choice to use Shopify speaks volumes about their commitment to providing a seamless shopping experience. The platform’s inherent capabilities, such as an intuitive user interface, a robust checkout system, and secure payment integrations, ensure that the customer journey from product discovery to purchase is smooth and hassle-free.
One unique feature that stands out is the brand’s commitment to fostering a community. Through their online platform, they not only promote their products but also engage users through events, collaborative projects, and community-driven initiatives. This positions Gym+Coffee not just as a retailer but as a lifestyle brand dedicated to creating a sense of belonging.
In conclusion, Gym+Coffee’s Shopify store is a prime example of how brands can combine product excellence with community engagement, all while utilizing the robust functionalities of an established eCommerce platform to deliver a top-notch shopping experience.
Used apps & widgets: Nosto, Klaviyo, Yotpo Reviews, Judge.me, Klarna, Trustpilot
Allbirds

In the world of sustainable fashion, Allbirds has emerged as a shining exemplar of innovation and eco-consciousness. Through their Shopify-enabled digital store, Allbirds brings forth a compelling narrative of crafting footwear and apparel that are as gentle on the feet as they are on the planet.
The very design of their website is reflective of the brand’s values – clean, intuitive, and with an emphasis on the natural ingredients that go into every product. At the forefront are the beautifully captured visuals of their products, showcasing the texture, design, and uniqueness of each item, be it their renowned wool runners or their range of cozy apparel.
The power of Shopify allows Allbirds to integrate essential features for a premium shopping experience. Whether it’s the in-depth material breakdown, showcasing their commitment to sustainability, or the seamless checkout process, customers are treated to an experience that’s as comfortable and straightforward as the products they’re buying.
One standout aspect of Allbirds’ online presence is their emphasis on educating visitors. Beyond just making a purchase, consumers are informed about the brand’s journey, their sustainability practices, and the tangible impact of choosing Allbirds. This educational approach, coupled with their transparent listing of materials and production methods, fosters trust and showcases their commitment to transparency.
In a nutshell, Allbirds’ online store, sculpted on the Shopify platform, epitomizes the harmonious blend of commerce, sustainability, and customer education. It serves as a testament to the brand’s unwavering commitment to not only creating fantastic products but also driving positive change in the world of fashion.
Used apps & widgets: Algolia, Yotta, Shoprunner, Iterable, Branch
Halti

Rooted in a profound respect for the great outdoors, Halti is more than just a brand—it’s a call to adventure. This Finland-born label, championing outdoor gear and apparel for over four decades, has harnessed the capabilities of Shopify to offer its global clientele a digital storefront as immersive and inspiring as the wilderness itself.
Right from the homepage, visitors are greeted with breathtaking vistas and dynamic action shots, drawing them into the rugged and exhilarating world of outdoor exploration. Each product, whether it’s their expertly crafted ski wear or their durable hiking boots, is displayed with meticulous detail, enabling customers to appreciate the quality, functionality, and design philosophy of Halti’s offerings.
Shopify’s robust framework supports the brand’s vast product range, allowing for efficient categorization and intuitive navigation. Whether a seasoned mountaineer looking for high-performance gear or a casual hiker seeking comfortable apparel, the platform ensures that every user can find exactly what they need with ease.
One of Halti’s standout features is its emphasis on sustainability and eco-friendliness. The website not only showcases products but also educates visitors about the brand’s sustainability efforts, from the choice of materials to eco-friendly production processes. This transparency, enabled by Shopify’s versatile platform, underscores Halti’s commitment to responsible production and environmental stewardship.
In essence, Halti’s online store encapsulates the brand’s passion for the outdoors, its commitment to quality, and its promise of sustainability. Built on Shopify, it stands as a shining example of how an established brand can leverage modern e-commerce tools to connect, inspire, and serve its community.
Used apps & widgets: Klaviyo, Shopify Product Reviews, Obviyo, Boost Commerce, Klevu, Cross Sell
TOTEME

Hailing from Stockholm, Totême stands as a testament to the timeless allure of Scandinavian design. With its refined aesthetics, minimalist sensibilities, and an emphasis on functionality, Totême’s digital storefront, crafted on the Shopify platform, offers an elegant and immersive shopping experience that mirrors the brand’s core principles.
Upon entering their digital space, visitors are greeted with a beautifully curated visual narrative that emphasizes the brand’s penchant for simplicity and elegance. Each product, whether it’s their effortlessly chic outerwear, signature denim, or curated accessories, is displayed with a meticulous attention to detail. The clean lines, neutral palette, and sophisticated silhouettes that define Totême’s collections are beautifully showcased, allowing customers to fully appreciate the brand’s design ethos.
Shopify’s robust and flexible platform enhances the Totême shopping experience. Features like fluid product navigation, detailed product descriptions, and a seamless checkout process reflect the brand’s commitment to offering a shopping journey that is as effortless and refined as their designs. Furthermore, the platform’s responsive design ensures that whether on desktop or mobile, the shopping experience remains consistent and intuitive.
Beyond their product showcase, Totême’s digital space delves into the brand’s story, design inspirations, and its dedication to sustainable practices. They offer glimpses into their creative processes, upcoming collections, and insights into the world of Totême, further deepening the connection between the brand and its patrons.
In essence, Totême’s Shopify store is a masterclass in digital elegance. It seamlessly combines the brand’s minimalist aesthetics with Shopify’s powerful e-commerce capabilities, resulting in a shopping experience that is both luxurious and user-friendly.
Used apps & widgets: Yottaa, Google Optimize, Loyalty Lion, Klarna, Klevu, Boost Commerce, Wishlist King, Back In Stock
CDLP

Hailing from Stockholm, CDLP has deftly positioned itself at the intersection of design, functionality, and sustainability. Specializing in men’s essentials, the brand masterfully weaves modern aesthetics with timeless elegance, and their Shopify-based digital store is no exception. Through their online presence, CDLP offers an intimate glimpse into a world where luxury meets responsibility.
The minimalist design of their website, characterized by crisp visuals, muted color palettes, and meticulous attention to detail, mirrors CDLP’s design philosophy. Each product, from their tailored underwear to swimwear and home garments, is showcased with clarity, allowing customers to appreciate the premium materials, intricate detailing, and the brand’s signature European craftsmanship.
Built on the Shopify platform, CDLP ensures a shopping experience as seamless as the very fabrics they craft. The site’s fluid navigation, detailed product breakdowns, and streamlined checkout process exemplify e-commerce efficiency. An added layer of customer-centric features, like size guides and fabric care instructions, further emphasizes the brand’s commitment to user satisfaction.
Beyond product offerings, CDLP’s dedication to sustainability and ethical practices shines through their digital space. They proudly elaborate on their sustainable sourcing, eco-friendly materials, and ethical manufacturing practices. This transparency, enabled and supported by Shopify’s platform, deepens the bond of trust between the brand and its discerning clientele.
In summation, CDLP’s online store, powered by Shopify, stands as an embodiment of the brand’s core values. It invites visitors to partake in a curated shopping journey, where premium design meets sustainable practices, all delivered with Scandinavian precision.
Used apps & widgets: Klaviyo, Stamped
ThirdLove

In the vast landscape of intimate apparel, ThirdLove stands out as a beacon of innovation, inclusivity, and unparalleled comfort. With a mission to create bras that fit real women and their real lives, ThirdLove has transformed the lingerie shopping experience, and their Shopify-powered website is a testament to that.
At the heart of ThirdLove’s online experience is the brand’s commitment to finding the perfect fit for every woman. This commitment is evident in their renowned Fit Finder quiz, an interactive tool that guides customers towards their ideal bra size and style, ensuring that comfort is never compromised. It’s this level of personalization, made smooth and intuitive via the Shopify platform, that sets ThirdLove apart.
The digital store is designed with the customer in mind—clean lines, soft hues, and crisp imagery provide a visually pleasing browsing experience. Each product, be it their signature bras or luxurious loungewear, is presented with high-resolution photos, allowing for a detailed examination of fabric, cut, and color.
But it’s not just aesthetics and functionality that ThirdLove champions. Their use of Shopify ensures that transactions are smooth and secure, with an array of payment options to cater to a diverse clientele. Features such as detailed product reviews, extensive fit information, and seamless returns underscore the brand’s dedication to customer satisfaction.
One cannot overlook ThirdLove’s commitment to inclusivity and diversity, evident not only in their broad range of sizes but also in their representation across the platform. Their choice to feature women of all shapes, sizes, and backgrounds resonates with their mission and endears them to a broad audience.
In summary, ThirdLove’s Shopify storefront serves as a shining example of how to blend technology, design, and brand values to craft an e-commerce experience that is as uplifting and empowering as it is efficient.
Used apps & widgets: Nosto, Sailthru, Extole, Kustomer
Bad Birdie

At the intersection of audacious design and golf tradition lies Bad Birdie Golf, a brand that has successfully fused golf’s prestigious heritage with contemporary fashion sensibilities. Their Shopify storefront provides a dynamic showcase of vibrant prints, bold designs, and a fresh perspective on golf attire.
From the moment you enter their online domain, it becomes abundantly clear that Bad Birdie is not your typical golf brand. The visual explosion of colors and patterns challenges conventional golfing aesthetics, appealing to those who wish to make a statement on the course. Each polo, characterized by its unique design and premium quality, is presented with clear imagery, highlighting the brand’s meticulous attention to detail and craftsmanship.
The Shopify platform effortlessly complements Bad Birdie’s vibrancy. Its intuitive interface ensures that navigating the diverse range of products is a breeze. From choosing the right size to checking out, the entire shopping process is streamlined and user-friendly, reflecting Shopify’s trademark efficiency.
A notable feature of the website is its interactive and community-driven content. Beyond just shopping, visitors can delve into the world of Bad Birdie through engaging blog posts, player spotlights, and vibrant social media integrations. It’s this sense of community and brand engagement, amplified by Shopify’s capabilities, that further distinguishes Bad Birdie from the pack.
Furthermore, the brand’s dedication to customer satisfaction is evident in its transparent product reviews, comprehensive size guides, and efficient customer support channels.
In conclusion, Bad Birdie Golf’s online presence, powered by Shopify, epitomizes how a niche brand can redefine norms, engage a community, and deliver an impeccable e-commerce experience, all while staying true to its core values and unique identity.
Used apps & widgets: Klaviyo, Okendo, Grin
Top Shopify Fashion & Apparel Brands – Summary
The realm of eCommerce fashion, particularly on Shopify, is vast and ever-evolving. These ten stores stand testament to the limitless possibilities that the marriage of design, fashion, and technology can achieve. As we move forward, the lines between physical and digital will blur further, and I, for one, am excited to see where this journey takes us. Until next time, stay fashionable and tech-forward!