About the brand
High-performance skincare
Polarwise is a Dutch brand offering premium sweat protection solutions that compete with pharmacy-grade products.
The brand focuses on advanced formulas and a subscription-based model, appealing to customers who value long-lasting, reliable results.
The challenge
Outdated costomer experience blocking brand growth
Although Polarwise was already on Shopify Plus, their previous theme did not fully reflect the brand’s identity in terms of design and functionality.
The UX felt outdated, the design lacked emotional connection, and key features like the quiz and subscriptions were not optimized. With a full rebranding in progress, a complete rebuild was necessary to align the store with the new brand vision.
Our approach
A comprehensive Shopify Plus website redesign process
I. Discovery workshops
We began by deeply analyzing the client’s needs, business model and aligning with the new brand direction.
II. New UX and visual design
We completely redesigned the shopping experience, focusing on premium aesthetics, clarity, and scientific credibility.
III. Enhanced product quiz
We refined the quiz to help customers confidently find the right product, creating a personalized purchasing journey.
IV. Subscription optimization
We simplified subscription options directly on product pages, making it easy to sign up for recurring deliveries.
Results
New brand, design and features driving growth
The redesigned store delivered a premium, conversion-focused experience fully aligned with the new brand identity. Although no platform migration was needed, the transformation had a major impact on perceived quality and purchase confidence.
Strengthened brand perception
Customers immediately noticed the cohesive brand identity, consistent with the promise of high product performance.
Optimized conversion journey
An intuitive quiz, improved product pages, and a smoother checkout made purchasing easier and more enjoyable.
Increased trust and engagement
Strong trust signals, transparent benefit communication, and refined design led to higher engagement and loyalty.
“I can highly recommend working with Hyper Effekt in any Shopify related project.”
Martijn Bohncke, CEO, The Polar Company
FAQ
Frequently Asked Questions (FAQ)
Thinking of redesigning your Shopify store but not sure what to expect? Here’s what you should know: