The most common SEO mistakes in Shopify stores and how to avoid them?

Many online stores are built on dedicated e-commerce platforms, which make it easy to effectively implement a payment system or add more products to the assortment. One of the most popular platforms of this type is Shopify. This tool (as well as other e-commerce systems) require effective marketing, of which SEO is a part. What are the most common mistakes in Shopify SEO? How to avoid these mistakes?

Shopify allows you to tailor your website to the characteristics of your online store and the needs of your customers. It is a platform that enables effective optimization for SEO and UX. SEO of sites such as Shopify stores, by the way, should be one of the more important elements of promoting a business online. What role does it play?

Why is Shopify store positioning an important part of marketing?

First of all, with SEO, you can effectively promote your online store to new customers who will be specifically interested in the topic of your business. Users will find the online store you run by specific keywords, and this in turn increases the chance of selling your products.

Besides, SEO is an important element for building brand recognition. If your online store begins to appear in search results, it will sink into the minds of users. This, in turn, can result in long-term effects and an increase in the number of customers.

What are the most common SEO mistakes in Shopify stores?

Positioning requires specific actions, among others, matching content for keywords, internal and external linking, but also taking into account the needs of customers. This is where page load time, responsiveness of the site, readability of graphics and a secure payment system, among others, are included.

What are the most common SEO mistakes on Shopify? We can include, among others, lack of optimization of meta tags, duplicate text appearing on the page (such as category descriptions or product descriptions), misplaced keywords and incorrect linking.

Besides, Shopify’s SEO mistakes also include an ill-conceived website layout (not very readable for the user) and too much saturation of the site with multimedia. These take a long time to load, which increases the page’s loading time in the browser. Empty hyperlinks, i.e. those that do not lead to any subpage, displaying, for example, a 404 error after loading, are also a problem in SEO for Shopify.

How to avoid optimization errors in Shopify stores?

All Shopify SEO errors can be effectively avoided. How? Let’s start with link verification. Each of them should lead to a working subpage, the hyperlinks should have a described URL and the linked subpages should be thematically similar. The same applies to external links. As for keywords, when implementing phrases you must rely on data (e.g. from Google Trends), not your own gut feeling and predictions.

On top of that, make sure your meta tags (title and description) are the right length and include key phrases. Eliminate duplicate content by prioritizing originality and expertise in category and product descriptions. Note that tabs such as “About Us,” “Privacy Policy,” and “Terms and Conditions” must also be original.

Also verify the layout of the site and try to improve the loading time of the site. To do this, eliminate large, unnecessary and overloading multimedia for the store. You can give the store to an outsider for testing to write out all the shortcomings and problems, testing the functionality of the site. In this way you will objectively check whether the site meets the expectations of your customers.

By implementing all the procedures, you will significantly improve the chance of getting a good position in Google search results, but at the same time you can effectively improve the image of your online store in the eyes of your customers.