Your KAYA
Your KAYA
Your KAYA
Cosmetics brand breaking taboos on menstruation and women’s bodies.
Industry
Health & Beauty
Store Extension
Challenge
Everyday care without friction
Your KAYA is a brand offering menstrual products and skincare, widely recognized for its natural approach to period care. As the business grew, the Shopify store became increasingly complex, leading the team to reach out to Hyper Effekt.
An in-depth audit revealed critical pain points in subscription management. This led the brand to entrust us with technical development and UX improvements through an ongoing retainer.
Challenge
Everyday care without friction
Your KAYA is a brand offering menstrual products and skincare, widely recognized for its natural approach to period care. As the business grew, the Shopify store became increasingly complex, leading the team to reach out to Hyper Effekt.
An in-depth audit revealed critical pain points in subscription management. This led the brand to entrust us with technical development and UX improvements through an ongoing retainer.
Challenge
Everyday care without friction
Your KAYA is a brand offering menstrual products and skincare, widely recognized for its natural approach to period care. As the business grew, the Shopify store became increasingly complex, leading the team to reach out to Hyper Effekt.
An in-depth audit revealed critical pain points in subscription management. This led the brand to entrust us with technical development and UX improvements through an ongoing retainer.
Solution
Clearer subscription experience
Subscriptions drive Your KAYA’s direct-to-consumer sales. We rebuilt key customer journeys and restructured the underlying customer data to make the subscription system more intuitive and easier to navigate.
Our work included customizing the Recharge Subscriptions customer portal and integrating InPost parcel lockers as a delivery option not natively supported by the platform. This gave customers more control over their subscriptions and reduced support requests.
Solution
Clearer subscription experience
Subscriptions drive Your KAYA’s direct-to-consumer sales. We rebuilt key customer journeys and restructured the underlying customer data to make the subscription system more intuitive and easier to navigate.
Our work included customizing the Recharge Subscriptions customer portal and integrating InPost parcel lockers as a delivery option not natively supported by the platform. This gave customers more control over their subscriptions and reduced support requests.
Solution
Clearer subscription experience
Subscriptions drive Your KAYA’s direct-to-consumer sales. We rebuilt key customer journeys and restructured the underlying customer data to make the subscription system more intuitive and easier to navigate.
Our work included customizing the Recharge Subscriptions customer portal and integrating InPost parcel lockers as a delivery option not natively supported by the platform. This gave customers more control over their subscriptions and reduced support requests.
Solution
Simplified store architecture
Beyond subscription issues, the underlying technical setup was generating errors and blocking new feature rollouts. We improved page load times and reduced the technology stack, improving overall performance and lowering running costs.
Solution
Simplified store architecture
Beyond subscription issues, the underlying technical setup was generating errors and blocking new feature rollouts. We improved page load times and reduced the technology stack, improving overall performance and lowering running costs.
Solution
Simplified store architecture
Beyond subscription issues, the underlying technical setup was generating errors and blocking new feature rollouts. We improved page load times and reduced the technology stack, improving overall performance and lowering running costs.
Result
Removing barriers to scale
A refined subscription system created a better experience for returning buyers, the core of Your KAYA’s community. Managing recurring orders became straightforward, which translated into happier customers, stronger sales and less pressure on the support team.
Cleaning up the technical foundation cut unnecessary costs and made day-to-day maintenance of the DTC channel far more manageable, giving Your KAYA a reliable base to build on.
Result
Removing barriers to scale
A refined subscription system created a better experience for returning buyers, the core of Your KAYA’s community. Managing recurring orders became straightforward, which translated into happier customers, stronger sales and less pressure on the support team.
Cleaning up the technical foundation cut unnecessary costs and made day-to-day maintenance of the DTC channel far more manageable, giving Your KAYA a reliable base to build on.
Result
Removing barriers to scale
A refined subscription system created a better experience for returning buyers, the core of Your KAYA’s community. Managing recurring orders became straightforward, which translated into happier customers, stronger sales and less pressure on the support team.
Cleaning up the technical foundation cut unnecessary costs and made day-to-day maintenance of the DTC channel far more manageable, giving Your KAYA a reliable base to build on.
Planning a Shopify migration or further growth for your store? Let’s find the best solution together.