True Men Skin Care
Cosmetics that define a man’s needs. A true man’s needs.

Refreshed brand
A refreshed brand image
True Men Skin Care enlisted Hyper Effekt to collaborate on creating a new online store designed to reflect the brand’s essence.
The goal of the new eCommerce site was to become a touchpoint for any man seeking cosmetics that define his character.

The cosmetics brand for the modern man
Services
- Custom Site Build
- Ongoing Support
- Subscription
Partners


Design, technology, performance
The key factor was focusing on everything new: a new platform, new design, new approach, and new functionalities. All these elements were tied together under a refreshed brand image and accompanied by a shifted sales approach.
The combination of modernity, classic style, and Shopify technology allowed the brand to strike the perfect balance between image and sales effectiveness.

eCommerce system
Working closely with the client, the Hyper Effekt team placed particular emphasis on implementing a new sales system through a flexible subscription model.
Additionally, considerable attention was given to maximizing critical performance indicators of the eCommerce site. It was also crucial not to overlook the significance of migrating data between WooCommerce and Shopify.

Results
As a result of the migration process and the development of the new eCommerce site, a fully functional and, above all, aesthetically refined online store has emerged.
The new eCommerce platform boasts a modern design, user-friendliness, and the reliable, secure technology of Shopify.