Polarwise

A complete store redesign tailored to match the product quality and new premium positioning of the brand.

About the brand

Advanced sweat protection

Polarwise is a Dutch skincare brand offering high-performance antiperspirants that rival pharmacy-grade products.

The brand is built around advanced formulations, a subscription-based model, and strong consumer education.

Highest quality cosmetics.

Services

  • Custom Site Build
  • Ongoing Support
  • Subscription

Partners

The challenge

Despite running on Shopify Plus, the previous store didn’t reflect the brand’s value or premium positioning.

The design felt outdated, key functionalities were misaligned, and the overall shopping experience lacked the trust and clarity that the products promised. With a full rebranding underway, a complete rebuild was essential.

“Hyper Effekt, rebuild and redesigned our new store based on the input from our design agency. The process was good! The communication was clear and prompt. I can highly recommend working with Hyper Effekt in any shopify related project.”

Martijn Bohncke

Co-Founder, The Polar Company

The solution

We executed a full redesign – from interpreting brand guidelines to implementing a new Shopify Plus theme.

We rebuilt the UX, optimized the product quiz, simplified the subscription model, and created supportive educational content including a custom FAQ section. The result: a clean, consistent, conversion-oriented store.

The results

WThe new version of the store is more than just a visual upgrade – it’s a business tool. Customers now experience a premium, intuitive journey that inspires confidence.

Polarwise’s updated Shopify Plus store is a reflection of their product quality and ambition.e executed a full redesign – from interpreting brand guidelines to implementing a new Shopify Plus theme.