Mother of Gut
We built a Shopify store for Mother of Gut, transforming their bold brand vision into a seamless digital experience.
About
A taste of innovation
Mother of Gut (MOG) is a healthy food producer offering the highest quality bone broths filled with collagen, minerals, and vitamins. When launching their brand, MOG partnered with Hyper Effekt to create a Shopify store. The project’s goal was to reflect the distinctive personality of their brand while enabling customers convenient and intuitive shopping.
Our collaboration began with a Discovery Workshop at MOG’s headquarters, after which we developed an online store implementation plan. While MOG handled the design, we managed platform implementation and configuration, serving as strategic partners throughout the entire process.
Feature
Brand-focused digital experience
MOG needed a solution that would authentically represent their brand aesthetic while remaining a cost-effective option for a new business. We transformed a pre-defined Shopify theme with custom design elements, creating a visually distinctive online store that captured the Mother of Gut’s unique character.
“Hyper Effekt didn’t just build us a website—they created a digital foundation for our business. Their understanding of both the technical aspects and our brand vision resulted in a seamless shopping experience that our customers love”
Natalia,
Co-founder, Mother of Gut
Feature
Flexible subscription system
The foundation of MOG’s business model was offering products in multipacks through a subscription service. We developed a dedicated box builder allowing customers to select products in their preferred flavors while staying within predefined package sizes.
This functionality integrated seamlessly with Juo subscription management, supporting BLIK payment renewals and giving customers complete control over their recurring orders.
Results
Building a foundation for growth
The launch of MOG’s Shopify store marked a successful entry into the competitive health food market. With a seamless shopping experience that perfectly reflects their brand vision, MOG established a loyal customer base. Their subscription system quickly gained significant popularity among bone broth lovers.
By providing a solid technical foundation combined with an intuitive user experience, we’ve enabled Mother of Gut to focus on product innovation and business growth rather than technical challenges.
Collagen broth brand.
Services
- Ciągłe wsparcie
- Subscription
- Tworzenie niestandardowej witryny
Partners
