Mother of Gut
New brand. Complete eCommerce website. Modern approach.

eCommerce website concept
Changing the way we think and consume the broth
MOG approached Hyper Effekt seeking a partner for the digitalization of their collagen broth brand. The task involved not only creating a functional online store but also translating their healthy nutrition philosophy into e-commerce language.
The team was responsible for comprehensive project delivery – from visual design to implementation on the Shopify platform.

Collagen broth brand.
Services
- Ciągłe wsparcie
- Subscription
- Tworzenie niestandardowej witryny
Partners


eCommerce approach
A unique aspect of the project was building a product narrative around the traditional method of broth making in a modern context. The content structure on product pages was divided into sections presenting the cooking process, nutritional profile, and culinary inspirations.
The interface was designed to emphasize the artisanal nature of production and high-quality ingredients.

eCommerce configuration
Implementation included configuring all key elements of the sales platform – from payment systems to logistics integrations.
Due to the specifics of food products, special attention was paid to optimizing warehouse processes and precise expiration date tracking.
Results
The resulting e-commerce platform combines the features of a store and a source of knowledge about healthy nutrition.
The new MOG store not only enables convenient shopping but also inspires conscious dietary choices