LaCava
Complete refresh of the image of the brand’s eCommerce website.

eCommerce refreshment
Uniqueness in every drop
LaCava approached Hyper Effekt with the need to refresh their online presence and modernize their Shopify store.
As a respected specialty coffee roastery, they needed a platform that would effectively showcase their unique products and brand philosophy.

Specialty coffee roastery.
Services
- Custom Site Build
- Ongoing Support
- Subscription
Partners


Challenge
The main challenge of the project was the need to create a flexible product presentation system, adapted for different categories – from whole bean coffees to accessories.
We implemented extensive product cards with detailed flavor profile descriptions for coffees and technical specifications for equipment. We also implemented an advanced subscription system, allowing customers to regularly receive their favorite coffees with flexible delivery management.

Cart improvement
Special attention was paid to mechanisms increasing shopping cart value. We introduced an intelligent recommendation system, suggesting complementary products and order expansion possibilities.
The system was integrated in a way that didn’t disrupt the purchasing process flow while effectively increasing the average order value.

Results
The result was a modern online store that not only effectively presents LaCava’s products but also supports customer education in specialty coffee.
The new platform combines attractive design with functionality, supporting further brand development.